Job Location: The Campus, Pun Hlaing Estate, Hlaing Thar Yar Township, Yangon.
Working Hours: 8:30 AM to 5:30 PM, (Monday to Friday)
Position Purpose
As our Senior Copywriter, you’ll be a key architect of our brand’s voice and messaging within the fast-paced Mobile Financial Industry. Reporting directly to the Creative Manager, you’ll be responsible for crafting compelling, clear, and persuasive copy across all communication channels – from strategic campaigns to essential product messaging. You’ll translate complex financial concepts into engaging, accessible language that builds trust, drives action, and reinforces our brand identity. This role requires a strategic thinker, a masterful wordsmith, and a collaborative team player.
Key Responsibilities and Accountabilities
- Lead the conceptualization and execution of impactful copies for integrated marketing campaigns, digital platforms (website, app, email, social media), print materials, video scripts, and internal communications, ensuring all content aligns with brand strategy and business objectives.
- Act as a guardian of our brand voice, tone, and style across all touchpoints, ensuring consistency, clarity, and adherence to brand guidelines and industry regulations.
- Collaborate with the Creative Manager and broader marketing team to develop content strategies, identifying key messages and crafting compelling narratives that resonate with diverse target audiences.
- Translate intricate financial products, services, and regulatory information into simple, engaging, and easy-to-understand language for consumers.
- Partner closely with designers, product managers, legal/compliance teams, and other stakeholders to integrate copy seamlessly into visual layouts and ensure accuracy and effectiveness.
- Rigorously proofread and edit all copy to ensure impeccable grammar, spelling, punctuation, and factual accuracy before publication.
- Understand and apply data-driven insights to optimize copy for various platforms (e.g., SEO for web, character limits for social media, conversion for ads).
- Provide constructive feedback and guidance to junior writers or marketing team members as needed, helping to elevate the overall quality of written content.
Experience, Functional Skills and Knowledge Areas
- Bachelor’s degree in marketing, Communications, Journalism, English, or a related field.
- 5+ years of experience as a professional copywriter, with a significant portion dedicated to crafting strategic marketing copies for diverse channels.
- Proven experience writing for Mobile Financial Services, FinTech, Banking, or a similarly regulated and fast-paced digital industry is highly preferred.
- A robust online portfolio showcasing a diverse range of successful campaigns, digital content, and long-form writing samples, demonstrating your strategic thinking and ability to drive results.
- Strategic Thinking: Ability to understand business goals, target audiences, and market trends to develop copy that is not only creative but also strategically effective.
- Impeccable command of English grammar, spelling, punctuation, and style. Ability to write clearly, concisely, and persuasively.
- Demonstrated ability to adapt writing style and tone for different platforms, audiences, and campaign objectives.
- Familiarity with content management systems (CMS), project management tools, and an understanding of SEO best practices.
- Eagerness to explore and leverage AI-powered writing and content tools to enhance efficiency and spark creative ideas.
- A keen interest in learning and applying diverse creative storytelling techniques to engage audiences and communicate complex ideas effectively.
- Excellent collaborative skills, with the ability to take constructive feedback and contribute positively to a creative team environment.
Benefits
– Medical, Life Insurance
– Mobile Usage allowance
– Ferry
– Other benefits including Company Bonus
Highlights
– Myanmar’s First Mobile Financial Services Provider
– International Working Environment
Career Opportunities
– Growing organization
– Develop your career
